A revenue generation model for adoption of voice telephony applications

Amongst various Voice Telephony Applications discovered, IBM India has developed the Spoken Web which enables voice commerce capabilities that are ideally suitable for underprivileged rural communities. Admittedly, these communities are barred from fully utilising ICT enabled electronic commerce services such as the Internet for business marketing processes as a consequence of poor literacy and financial constraints. The advent of Voice Telephony Applications aids accessibility and participation of the underprivileged rural communities to the ICT world. It should be noted that users are not compelled to be computer savvy to make voice calls, but high voice call costs are the deterrent. Therefore, devising an appropriate Revenue Generation Model would enhance the accessibility and participation of the underprivileged rural communities to the ICT world. As guided by the Design Science Approach, and the Diffusion of Innovations and Social Exchange theories, this research project has discovered and applied five models such as the Freemium, Affiliation, Advertising, Incentives-driven and Subsidy within each development stage of Spoken Web. This research project is of the idea that reimbursing content providers through supporting the proposed Revenue Generation Model as a de facto solution will help in reducing voice call costs to the users of Voice Telephony Applications in future.Thesis (MCom) -- Faculty of Management and Commerce, 201

A revenue generation model for adoption of voice telephony applications

Amongst various Voice Telephony Applications discovered, IBM India has developed the Spoken Web which enables voice commerce capabilities that are ideally suitable for underprivileged rural communities. Admittedly, these communities are barred from fully utilising ICT enabled electronic commerce services such as the Internet for business marketing processes as a consequence of poor literacy and financial constraints. The advent of Voice Telephony Applications aids accessibility and participation of the underprivileged rural communities to the ICT world. It should be noted that users are not compelled to be computer savvy to make voice calls, but high voice call costs are the deterrent. Therefore, devising an appropriate Revenue Generation Model would enhance the accessibility and participation of the underprivileged rural communities to the ICT world. As guided by the Design Science Approach, and the Diffusion of Innovations and Social Exchange theories, this research project has discovered and applied five models such as the Freemium, Affiliation, Advertising, Incentives-driven and Subsidy within each development stage of Spoken Web. This research project is of the idea that reimbursing content providers through supporting the proposed Revenue Generation Model as a de facto solution will help in reducing voice call costs to the users of Voice Telephony Applications in future.Thesis (MCom) -- Faculty of Management and Commerce, 201